https://myoddly.com/blog/ Marketing intelligence insights for growing brands en Tue, 21 Jul 2026 00:00:00 GMT https://myoddly.com/blog/dashboards-copilots-agents-consistency-test/ https://myoddly.com/blog/dashboards-copilots-agents-consistency-test/ Tue, 21 Jul 2026 00:00:00 GMT Benchmarks The three classes of machine merchants actually choose between, dashboards, chat copilots, and autonomous agents, put on one test: ask the same question of the same data five times and see what comes back. https://myoddly.com/blog/deterministic-engine-vs-language-models/ https://myoddly.com/blog/deterministic-engine-vs-language-models/ Sat, 18 Jul 2026 00:00:00 GMT Benchmarks Ten merchant questions, identical store data, three systems. The engine scored 100% with byte-identical re-runs at US$0.0000003 per insight. The frontier model scored 13.89%. Full methodology and limits. https://myoddly.com/blog/what-oddly-catches-in-its-own-ad-spend/ https://myoddly.com/blog/what-oddly-catches-in-its-own-ad-spend/ Tue, 02 Jun 2026 00:00:00 GMT Data Three concrete catches from 90 days of oddly's own paid spend: a conversion tracking gap on /pricing, a retargeting overlap on the Operator audience, and a content gap on myoddly.com. https://myoddly.com/blog/why-oddly-runs-oddly/ https://myoddly.com/blog/why-oddly-runs-oddly/ Sun, 31 May 2026 00:00:00 GMT Founder story Three of the largest marketing analytics platforms have founders who do not visibly run brands. oddly runs three: Burrow and Be, MOE, and oddly itself. Why the order matters. https://myoddly.com/blog/cohort-benchmarking-without-privacy-creep/ https://myoddly.com/blog/cohort-benchmarking-without-privacy-creep/ Fri, 29 May 2026 00:00:00 GMT Privacy Most benchmark tools expose individual merchant data or hide aggregation in a black box. oddly hashes at insertion, salts weekly, and gates below a 5-merchant cohort floor. https://myoddly.com/blog/duplicate-purpose-ads-meta-google/ https://myoddly.com/blog/duplicate-purpose-ads-meta-google/ Wed, 27 May 2026 00:00:00 GMT Strategy Meta retargeting and branded Google search overlap more than either platform tells you. The deduplication math, with real numbers, and how to fix it. https://myoddly.com/blog/content-gaps-sg-smb-diagnostic/ https://myoddly.com/blog/content-gaps-sg-smb-diagnostic/ Mon, 25 May 2026 00:00:00 GMT SEO A baby apparel brand ranks position 12 for organic baby clothes Singapore with 487 monthly impressions and 18 clicks. Moving to top 5 captures 5 to 8x the volume. The diagnostic. https://myoddly.com/blog/cross-channel-reallocation/ https://myoddly.com/blog/cross-channel-reallocation/ Sat, 23 May 2026 00:00:00 GMT Strategy Within-channel tuning is table stakes. Moving spend from Meta to Google when the math says so is the unexplored lever. How the classification works. https://myoddly.com/blog/the-14-day-rule/ https://myoddly.com/blog/the-14-day-rule/ Thu, 21 May 2026 00:00:00 GMT Playbook Killing ad sets at 3 days is too early. At 45 days it is too late. The 14-day rule is the operator's framework, with thresholds and an example. https://myoddly.com/blog/why-your-meta-roas-is-lying/ https://myoddly.com/blog/why-your-meta-roas-is-lying/ Tue, 19 May 2026 00:00:00 GMT Data Meta-reported ROAS is typically inflated 20 to 40 percent over verified revenue. Here is why the gap exists and a five-minute audit to find your real number. https://myoddly.com/blog/multi-brand-shopify-operator-lessons/ https://myoddly.com/blog/multi-brand-shopify-operator-lessons/ Wed, 13 May 2026 00:00:00 GMT Founder story Running multiple Shopify brands as a solo operator surfaces problems that single-brand operators never see. Six lessons from three years of doing it badly. https://myoddly.com/blog/marketing-ops-missing-category/ https://myoddly.com/blog/marketing-ops-missing-category/ Mon, 11 May 2026 00:00:00 GMT Positioning Marketing Ops sits between your ad platforms and your analytics tools. It is a real product category and your Shopify stack does not have one yet. https://myoddly.com/blog/true-roas-vs-reported-roas/ https://myoddly.com/blog/true-roas-vs-reported-roas/ Sat, 09 May 2026 00:00:00 GMT Opinion Reported ROAS in your ad platform is almost always wrong. Here is why, and how to calculate the version that actually matters for your business. https://myoddly.com/blog/shopify-out-of-stock-ad-waste/ https://myoddly.com/blog/shopify-out-of-stock-ad-waste/ Thu, 07 May 2026 00:00:00 GMT Data Out-of-stock products still running ads is the single largest source of paid-spend leakage for Shopify merchants. We measured it across our portfolio. https://myoddly.com/blog/hidden-cost-not-monitoring-search-terms/ https://myoddly.com/blog/hidden-cost-not-monitoring-search-terms/ Tue, 28 Apr 2026 00:00:00 GMT Google Ads 15 to 30% of your Google Ads search traffic comes from irrelevant queries. Here's how to find the waste and stop it before it compounds. https://myoddly.com/blog/best-marketing-intelligence-shopify-2026/ https://myoddly.com/blog/best-marketing-intelligence-shopify-2026/ Sun, 26 Apr 2026 00:00:00 GMT Guides Triple Whale, Northbeam, Lifesight, Kepla, oddly, and Peel compared. Which marketing intelligence tool fits your Shopify store in 2026. https://myoddly.com/blog/google-ads-conversion-tracking-broken/ https://myoddly.com/blog/google-ads-conversion-tracking-broken/ Fri, 24 Apr 2026 00:00:00 GMT Google Ads Five common ways Google Ads conversion tracking breaks for Shopify stores, plus a 10-minute diagnostic you can run right now. https://myoddly.com/blog/stop-wasting-ad-spend-out-of-stock/ https://myoddly.com/blog/stop-wasting-ad-spend-out-of-stock/ Wed, 22 Apr 2026 00:00:00 GMT Google Ads Out-of-stock products quietly burn Google and Meta Ads budget on clicks that cannot convert. How much it costs and how to stop the bleed. https://myoddly.com/blog/oddly-vs-kepla/ https://myoddly.com/blog/oddly-vs-kepla/ Mon, 20 Apr 2026 00:00:00 GMT Comparisons oddly and Kepla solve different problems. Side-by-side comparison of features, pricing models, and where each platform fits.