<?xml version="1.0" encoding="UTF-8"?>
<!--
  Build 34: sitemap normalised to canonical URLs (legal pages now sit
  under /legal/{name}/ with trailing slash; cookies added). Every entry
  carries an explicit lastmod so generative-search crawlers can prune.

  AEO/GEO foundation (2026-06-24): completed the sitemap so every indexable,
  self-canonical public page is discoverable. Added the 8 newer blog posts,
  the case-studies hub + 4 studies, what-is-oddly, audit, add-ons,
  pricing/compare, integrations/slack, and the 4 docs pages. Removed
  /login/ and /early-access/ (both carry noindex, so listing them sent a
  contradictory signal). Each loc equals the page's own rel=canonical. A
  unit test now guards that no noindex page is listed and that every blog
  post and case study is present, so the sitemap cannot drift again.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://myoddly.com/</loc>
    <lastmod>2026-06-12</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://myoddly.com/how-oddly-thinks</loc>
    <lastmod>2026-05-30</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://myoddly.com/how-it-works</loc>
    <lastmod>2026-06-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://myoddly.com/why-oddly</loc>
    <lastmod>2026-06-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://myoddly.com/single-store-tools</loc>
    <lastmod>2026-06-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://myoddly.com/pricing/</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://myoddly.com/resources/</loc>
    <lastmod>2026-06-24</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://myoddly.com/changelog/</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://myoddly.com/faq</loc>
    <lastmod>2026-06-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://myoddly.com/proof/</loc>
    <lastmod>2026-05-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://myoddly.com/build/</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://myoddly.com/legal/privacy/</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://myoddly.com/legal/terms/</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://myoddly.com/legal/dpa/</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://myoddly.com/legal/security/</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://myoddly.com/legal/cookies/</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <url>
    <loc>https://myoddly.com/blog/multi-brand-shopify-operator-lessons/</loc>
    <lastmod>2026-05-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/marketing-ops-missing-category/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/true-roas-vs-reported-roas/</loc>
    <lastmod>2026-05-09</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/shopify-out-of-stock-ad-waste/</loc>
    <lastmod>2026-05-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/hidden-cost-not-monitoring-search-terms/</loc>
    <lastmod>2026-04-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/best-marketing-intelligence-shopify-2026/</loc>
    <lastmod>2026-04-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/google-ads-conversion-tracking-broken/</loc>
    <lastmod>2026-04-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/stop-wasting-ad-spend-out-of-stock/</loc>
    <lastmod>2026-04-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/oddly-vs-kepla/</loc>
    <lastmod>2026-04-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/the-14-day-rule/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/why-your-meta-roas-is-lying/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/cross-channel-reallocation/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/duplicate-purpose-ads-meta-google/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/cohort-benchmarking-without-privacy-creep/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/content-gaps-sg-smb-diagnostic/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/what-oddly-catches-in-its-own-ad-spend/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/why-oddly-runs-oddly/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://myoddly.com/docs/</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://myoddly.com/docs/getting-started.html</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://myoddly.com/docs/alerts.html</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://myoddly.com/docs/digests.html</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://myoddly.com/docs/faq.html</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://myoddly.com/blog/feed.xml</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.5</priority>
  </url>

  <url>
    <loc>https://myoddly.com/platform</loc>
    <lastmod>2026-05-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://myoddly.com/platform/verifier</loc>
    <lastmod>2026-05-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/platform/benchmarks</loc>
    <lastmod>2026-05-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://myoddly.com/platform/playbooks</loc>
    <lastmod>2026-05-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <url>
    <loc>https://myoddly.com/comparisons</loc>
    <lastmod>2026-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://myoddly.com/comparisons/oddly-vs-triple-whale</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/comparisons/oddly-vs-polar</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/comparisons/oddly-vs-northbeam</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/comparisons/oddly-vs-slack-agents</loc>
    <lastmod>2026-05-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://myoddly.com/what-is-oddly</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://myoddly.com/audit</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://myoddly.com/add-ons/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/pricing/compare</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/integrations/slack/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://myoddly.com/case-studies/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/case-studies/burrow-and-be/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/case-studies/moe/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/case-studies/oddly/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://myoddly.com/case-studies/the-peh-pals/</loc>
    <lastmod>2026-06-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
</urlset>
