If you're evaluating marketing intelligence tools for your e-commerce store or growing business, you've probably come across Kepla. It's a New Zealand-based platform focused on campaign management across Google, Meta, and LinkedIn Ads. But is it the right fit?
We built oddly to solve a different problem. Where Kepla helps you create and manage campaigns, oddly monitors your entire marketing ecosystem and tells you what's going wrong before it costs you money. Here's how the two compare.
What each platform does best
Kepla is a campaign management tool. Its core strength is letting you create and edit ad campaigns across multiple platforms from a single dashboard. If you're spending most of your time building new campaigns and need a unified workflow for Google, Meta, and LinkedIn, that's Kepla's wheelhouse.
oddly is a marketing intelligence platform. Instead of helping you create campaigns, oddly monitors your existing campaigns, your Shopify store, your search console data, and your analytics to surface problems and opportunities you'd otherwise miss. Think of it as the difference between a tool that helps you drive and a tool that tells you your engine is about to overheat.
Feature comparison
Campaign monitoring and alerts
Kepla offers a performance dashboard with drill-down capabilities and pre-built reports. You can see how campaigns are performing and share reports with stakeholders.
oddly takes a different approach. Instead of waiting for you to check a dashboard, oddly actively monitors your campaigns and sends you alerts when something needs attention. If your cost-per-click spikes 40% overnight, oddly catches it and tells you why. If a product goes out of stock but its ads are still running (burning budget on clicks that can't convert), oddly pauses those ads automatically.
E-commerce intelligence
This is where the platforms diverge significantly. Kepla has no e-commerce integration. It doesn't connect to Shopify, WooCommerce, or any commerce platform. It's purely an advertising tool.
oddly was built for e-commerce from day one. It connects to your Shopify store and cross-references your product data with your ad performance. That means oddly can do things Kepla simply cannot:
- Out-of-stock ad pausing: Automatically pause ads for products that are out of stock, then reactivate when inventory returns. This alone can save hundreds of dollars per month in wasted ad spend.
- Alt text auditing: Scan your product catalogue for missing or poor-quality image alt text that hurts your SEO and accessibility.
- Product-to-ad mapping: See exactly which products are being promoted, which aren't, and where there are gaps in your advertising coverage.
SEO and content intelligence
Kepla doesn't touch SEO. It's focused entirely on paid advertising.
oddly connects to Google Search Console and identifies content gaps: keywords your site is ranking for but doesn't have dedicated content to capture. It also bridges SEO and paid data, showing you where organic traffic could reduce your reliance on paid clicks.
Cross-channel intelligence
Both platforms support multiple ad channels. Kepla connects to Google, Meta, and LinkedIn Ads. oddly currently covers Google Ads and Meta Ads, with LinkedIn Ads on the near-term roadmap.
The difference is what each platform does with multi-channel data. Kepla lets you manage campaigns across channels. oddly analyses performance across channels to identify where budget is being underutilised and where spend is overlapping.
Automation
Kepla mentions automated optimisations as a feature category but provides limited detail on what's automated.
oddly's Steer tier includes configurable automation: out-of-stock ad pausing runs automatically, and you can set trust levels for which actions the platform can execute without your approval versus which require a review step.
Pricing: the biggest difference
This is where the comparison gets interesting.
Kepla's pricing has two models:
- Self-service plans start at $49/month for marketing teams, $99/month for agencies.
- Managed service plans charge a base fee ($41 to $166/month) plus 1% of your media spend.
That 1% of media spend is the critical detail. If you're spending $10,000/month on ads, Kepla's managed plan costs you an extra $100/month on top of the base fee. At $50,000/month in ad spend, that's $500 in platform fees alone. The more successful your advertising becomes, the more Kepla costs you. Your growth is penalised.
oddly's pricing is flat:
- Watch (Free): basic monitoring, see what oddly can detect.
- Nudge ($59/month): full Google Ads intelligence with Shopify integration.
- Steer ($149/month): add Meta Ads, cross-channel intelligence, and automation.
No percentage of ad spend. No surprises as you scale. A brand spending $50,000/month on ads pays the same $149/month as a brand spending $5,000.
Real cost comparison
| Monthly ad spend | Kepla (managed, marketing teams) | oddly (Steer) |
|---|---|---|
| $5,000 | $116/mo | $149/mo |
| $10,000 | $166/mo | $149/mo |
| $25,000 | $316/mo | $149/mo |
| $50,000 | $566/mo | $149/mo |
| $100,000 | $1,066/mo | $149/mo |
At $10,000 in monthly ad spend, oddly is already cheaper. The gap only widens from there.
What Kepla does that oddly doesn't (yet)
To be fair, Kepla has capabilities oddly doesn't currently offer:
- Campaign creation: You can build new campaigns directly in Kepla. oddly monitors and optimises existing campaigns but doesn't create new ones.
- LinkedIn Ads: Kepla supports LinkedIn today. oddly has it on the near-term roadmap.
- White-labelling: Kepla's Agency Plus plan includes white-label options for agencies.
If your primary need is a unified campaign builder across channels, Kepla may be the better fit today.
Who should choose oddly
oddly is built for brands and businesses that:
- Run a Shopify store and want their ad intelligence connected to their product data.
- Want to catch wasted ad spend before it becomes a problem (not after).
- Need SEO and content intelligence alongside their paid advertising.
- Prefer flat, predictable pricing that doesn't penalise growth.
- Want automation that actually executes fixes, not just reports on problems.
Who should choose Kepla
Kepla may be better if you:
- Need to create and manage campaigns from scratch across multiple platforms.
- Don't use Shopify or don't need e-commerce integration.
- Want LinkedIn Ads management today (oddly is adding this soon).
- Are an agency that needs white-label reporting.
The bottom line
Kepla and oddly solve different problems. Kepla helps you build campaigns. oddly helps you protect your ad spend and find opportunities you're missing.
If you're a Shopify merchant or growing brand that already has campaigns running and wants to make sure every dollar is working hard, oddly gives you intelligence that Kepla simply doesn't offer, at a price that doesn't scale with your success.