For Shopify brands spending on Google + Meta

marketing intelligence,
oddly simple.

oddly watches your store, your ads, and your search traffic. It surfaces what is leaking money, what is about to, and what to fix next. Approve with one tap or let it run.

Start free See how it works 14-day trial on paid plans. Cancel anytime.
The problem

Running ads without a co-pilot is expensive.

Your store, your ad accounts, and your Search Console all sit in different tabs. By the time you spot the campaign quietly burning $40 a day, you have already paid for it.

Without oddly

You find out on Monday.

  • Out-of-stock products keep paid clicks alive for days.
  • Quality Score drops on a top campaign and CPC creeps up.
  • A keyword spends $25 in a week with zero sales.
  • You spot the leak when you finally open the dashboard.
  • Meta and Google live on separate islands.
With oddly

You find out the day it happens.

  • Email + WhatsApp the moment a campaign turns money-at-risk.
  • Out-of-stock pause recommendations land in your queue automatically.
  • Negative keyword and low-quality keyword cleanup, ready to approve.
  • Cross-channel ROAS comparison so you rebalance with data, not vibes.
  • Weekly digest that reads like a co-pilot, not a dashboard.
How it works

Three tiers. Same product. Different leash.

Start free, upgrade when oddly is flagging more than you can manually action. Every tier sees the same data; you choose how much oddly is allowed to do without you.

Step 01

Watch

Free. oddly connects to your store and your ads accounts and starts watching. Money-at-risk hits your inbox. Weekly digest every Monday.

  • Email alerts when a campaign turns red
  • Read-only dashboard
  • Weekly performance digest
Step 02

Act

$59/mo. oddly drafts the fix. You tap approve. The cleanup runs against your live ad account. You stay in the loop, oddly does the typing.

  • Negative keyword + low-quality keyword cleanup
  • Out-of-stock ad pause recommendations
  • Content gap briefs
  • Up to 200 actions per month
Step 03

Autopilot

$149/mo. oddly runs the trusted plays without waiting on you. WhatsApp pings you only when something needs a human. Cross-channel rebalance lives on.

  • Scheduled automation runs without approval
  • WhatsApp dispatch for money-at-risk
  • Cross-channel spend rebalance
  • Meta creative-refresh detection
  • Unlimited actions
Built for Shopify

Your store, ad accounts, and search data in one head.

oddly is wired into the integrations Shopify operators already live in. No CSV uploads. No custom tagging. Connect once, then forget the platform until it taps you on the shoulder.

S

Shopify Admin

Reads orders, inventory, products, blog content. Detects out-of-stock items still showing in ads. Surfaces alt-text gaps for SEO.

G

Google Ads + Search Console

Quality Score, search terms, keyword performance, content-gap briefs, automated negative keyword and pause cleanup.

M

Meta Ads

Campaign performance and creative-fatigue detection. Cross-channel ROAS lets you compare Google vs Meta side by side.

W

WhatsApp + Email

Money-at-risk alerts go to email and (on Autopilot) to WhatsApp. Rate-limited so we never spam you.

D

Owner dashboard

Mobile-first queue. Approve or dismiss in a tap. See past actions and how each one worked out.

F

Feedback that closes the loop

oddly watches what happened after each action. Did the change help? Did the metric move? Reports back so you trust the next call.

Built with operators

Made with the brands using it.

oddly is shaped by Shopify operators running real budgets. Quotes from early users land here. Until then, the privacy of being the first one in the room is a feature.

"Coming soon. We add real testimonials only after a brand has run on oddly long enough to have one."

· founder quote, placeholder

"Coming soon. We are not paying for testimonials. The ones we publish will say what the operators said."

· operator quote, placeholder

"Coming soon. The first three brands on Autopilot get their first month free in exchange for an honest take."

· founding offer
Pricing

Fixed, fair, no setup fees.

14-day free trial on every paid plan. No card on Watch. Stripe handles billing; oddly never touches card data.

Watch
Free

Visibility, no spend.

  • Weekly digest email
  • Money-at-risk alerts (email)
  • Read-only dashboard
  • Connect Shopify, Google Ads, Search Console
Start watching
Autopilot
$149 / month

Hands-off optimisation.

  • Everything in Act
  • Scheduled runs without approval
  • WhatsApp money-at-risk dispatch
  • Cross-channel spend rebalance
  • Meta creative-refresh detection
  • Unlimited actions, up to 3 brands
Start 14-day trial

Prices in USD. Billed monthly. Cancel anytime in your portal.