What oddly actually found, on four real stores. Every card says whether the numbers are measured or illustrative, and why. All four are brands we own and run ourselves.
Catches ad money being spent on products that are sold out, and stops it.
Illustrative figures. This store connected on 2026-07-21 and is syncing now. Real measured numbers replace these once enough of its own history has built up.
Read case studyFinds the topics this site almost ranks for, and says which ones to write next.
Real figures, measured weekly. One of our own brands, running on the free Watch tier. No paid advertising in the picture.
Read case studyReads what families are already searching for, and turns it into next month's video topics.
Real figures, measured weekly. One of our own brands, running on the free Watch tier.
Read case studySpots the searches that were bringing the wrong visitors, and cuts the spend behind them.
Real figures from our own Google Ads account. We run oddly on oddly, on the Nudge tier.
Read case studyWhat the labels mean. A card marked Real figures shows numbers measured from that brand's own connected accounts. A card marked Illustrative shows example numbers in the right shape, because that store's own results have not built up yet. We would rather show you an example and say so than invent a number. Every card says which one it is, and why.
These are all our own brands. All four case studies are brands we own and run ourselves, so treat them as four examples, not as a survey. That note stays here until other merchants' results reach this page.