observant. by design.
This page is the full walk-through: the three steps, the day-one report on a real dashboard, and the four layers of attention behind it.
Link Shopify, Google Ads, and Meta in under two minutes. oddly starts analysing immediately.
Within hours, your dashboard shows every wasted dollar, underperforming campaign, and missed opportunity, ranked by impact.
On Nudge you approve each fix with a tap; on Steer oddly acts within your safety rules.
built by operators
oddly catches what dashboards miss, run across our own stores first.
a store connects its accounts. inside 30 minutes, oddly has the picture. Numbers below represent stores at similar spend.
store health
a couple of things need your eye
your store health across inventory, demand, margins, listings and search.
Revenue
$8,400
Orders
42
Avg order value
$200
Inventory Health
78
Nice to have
People reach your store through these searches with no ads behind them. Backing them could add $800 to $1,400/mo.
Recommendedadd paid coverage for the five searches you already rank for.
Needs you
Three days ago your store stopped logging sales as ad results. Two campaigns look like they earn nothing, but 12 orders came from them.
Recommendedreconnect tracking so those sales count again.
Worth doing
340 clicks and zero sales over 21 days. About $280/mo wasted on terms that never convert.
Recommendedpause the two terms and keep the budget on what sells.
Worth doing
Bamboo Teether Set has been sold out for 6 days, but its ads are still spending.
Recommendedpause the ads until the product is back in stock.
store health
a couple of things need your eye
across inventory, demand, margins, listings and search.
Needs you
Your store stopped logging sales as ad results 3 days ago. Two campaigns look like they earn nothing, but 12 orders came from them.
your store, the moment you connect
Two campaigns looked like they earned nothing. Twelve orders said otherwise.
12 orders · 2 campaigns · 3 days of silence · $960/mo at risk
Ads, search, and rule-based analysis, all feeding one ranked list of fixes. Every finding traces back to the data it came from.
Google Ads + Meta. Wasted-spend alerts, conversion-tracking gaps, and the iron rule that never auto-increases your budget.
Know exactly how visible your website is. Free instant audit on any domain. Continuous monitoring with alerts on Nudge.
Try the free audit →Every recommendation is rule-based and traceable. We cross-reference the data you connect to compute what's bleeding spend or breaking conversion. No predictions. No AI guessing. Always traceable to the underlying signal.
Every signal from every source surfaces as a single card you can approve, snooze, or dismiss in one tap. Ranked by what costs you most.
connected in 5 minutes. first finding in 12.
oddly started as our own problem: a Shopify store running Google Ads with no time to check them every day. now it is yours too.
The same rules that protect a store's budget are open to the systems and partners that change ad accounts in code. Check a proposed change before it is made, see the rule that decided, and keep a way to reverse it. See how oddly thinks.
Explore the oddly platformConnect your store and your ad accounts. Inside five minutes you will see what oddly sees. The free tier never expires.
Start free