oddly runs oddly. Live data, updated weekly.

We operate four brands on oddly. Here's how the product performs in our own hands. No competitor in this category does this because no competitor in this category has the brands to do it with.

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This dashboard renders four brand cards with live weekly metrics. Enable JavaScript to view the data, or see the product overview at myoddly.com.

Burrow & Be

organic baby apparel Shopify Singapore

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MOE

editorial lifestyle media myoddlyeven.com Singapore + NZ

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The Peh Pals

TikTok + YouTube family lifestyle TikTok + YouTube NZ

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oddly itself

self-acquisition (myoddly.com) Google Ads + GSC Global

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How this works

We run all our own brands through oddly Solopreneur. Every action card that fires gets reviewed by the team that built the rules. Every playbook approval seeds the Playbooks library other operators benefit from.

The aggregate band shows combined spend, blended ROAS, and oddly-caught savings across the four brands. Cohort sample size is N=4 (our own brands). When real merchant data starts flowing from the benchmark aggregation pipeline, the language shifts from "we caught" to "operators in your category caught on average X% wasted spend."

Deep dive on the Burrow & Be cohort is on the roadmap (case study path). For now, see myoddly.com for the operator authenticity proof.

Cohort sample sizes shown where applicable. We don't fabricate. If a metric isn't ready, we say so.