oddly / Reports / State of Shopify
Data report - 2026 Q3
The State of Shopify, observed from the public web.
oddly crawls public Shopify storefronts to build the category context its own diagnostics run on. This report publishes that context: category price medians, catalog sizes, currency mix and growth. Every number states the sample it rests on, and anything too thin to be a norm is withheld rather than shown.
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Figures are observed public storefront data. They are not first-party merchant data.
Category prices
Median and interquartile range of storefront prices, by category and market. Each line is one observed distribution, quotable as it stands.
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Catalog size
How many products a storefront lists, by category. The middle of the range, not the outliers.
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Currency mix
The currencies observed storefronts price in, as a share of the corpus. A real store count, not an estimate.
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Category growth
Change in the number of observed storefronts in a category between the two most recent crawl months.
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How to read this
- Every figure is observed public data: what a storefront shows the open web, aggregated to a category. It is never a single identifiable store, and it is never first-party merchant data.
- Every category figure rests on at least eight observations. A cell below that floor is withheld, so a thin sample is never presented as a norm.
- Prices carry an explicit currency. Store counts (currency mix, growth) are literal counts of observed storefronts.
- The underlying figures are published as an open, machine-readable dataset, declared in this page's structured data. The report is free to cite under CC BY 4.0.